A business is never slow, let me correct that, you should never have downtime with your business, unless you are on vacation (even then you should probably check emails in the morning with some coffee). So to get some more business going, even when you may be in that awkward in-between. So below are 15 Things to Do When Business is Slow, to get the ball rolling.
- Write an actual business plan. Unless you took out a loan, let’s be honest, you never wrote a proper one. Do not know where to start? Read my articles here.
- Round up some testimonials from your favorite clients. Through email, Facebook, Twitter, Google+ and more.
- Get new business cards. Had your business card design since the beginning of time. Why not make them look new, or check on your stock, update the information and order some new ones.
- Update your website. You should be doing this on a regular basis, because things always change. Update your services section, about you section and other pages you feel need some love.
- Plan your social media campaign. You can plan well over a month’s worth of social media posts, if you put your mind to it and a few hours. Print a calendar and figure out when you need to post about availability, new services and products, or start a pattern of what is published each day. User Buffer to easily set posts on all of your social media.
- Make a financial plan to save up for your next big purchase. Do some window shopping. What do you need to take your business to the next level. Do you need a new camera, desk, or car? Find what you want, and account for changes in price. Set a goal and a timeline and set smaller goals along the way.
- Organize your business files. We are all guilty of having a receipt and just throwing them in a drawer. Organize it all, in your desk, on your computer and on paper. The more organized you are the easier it will be to find more things to do.
- Plan your advertising campaign. Set out your routes to flyer, and what special offers you will advertise. Plan your strategy to attack, how you will put this into action and when.
- Check Google Analytics and see which posts and pages are your most popular. Are there any pages with an extremely high exit rate/bounce rate? Try to figure out why.
- Clean up your email inbox, and unsubscribe from newsletters you haven’t read in a while. Get rid of those 20 + emails you delete weekly, or even daily that flood in from websites you are no longer interested in. We are all guilty of subscribing to get that free item.
- Make a new Twitter cover photo or Facebook cover photo for your business. Make everything you run look like it matches your brand. Spice it up and make it look nice.
- Revamp any and all of your marketing materials that can use a change. This includes contracts, flyers, business cards, shirt designs, and more.
- Outline your business processes. Check what can be improved to save time and money. Does something not work and has caused issues. Here is your time to figure it out and change the way it works.
- Get ready for tax season. Do your accounting, figure out where your money is going and try to figure out goals as well as ways to save on expenses. There is always room to improve your business financials.
- Take a course. List the topics you’d like to study, the classes you’d like to take, or the books you’d like to read, to keep you up-to-date with your industry and business skills. Use your quiet business times to read, study and add to your intelligence pool.
There are other countless things you can do when business is slower than normal and you actually have a moment to breathe and maybe get your to-do list done. The ones I went through here are really generic and can apply to any company. I challenge you to come up with your own list, (you should include theses ones) and keep it in a place where you will notice it. When business is slower, pull it out and start going through the checklist.
What is one that I missed that is really important? What do you do when business is slow?