A business is never slow, let me correct that, you should never have downtime with your business, unless you are on vacation (even then you should probably check emails in the morning with some coffee). So to get some more business going, even when you may be in that awkward in-between. So below are 15 Things to Do When Business is Slow, to get the ball rolling. Write an actual business plan. Unless you took out a loan, let’s be honest, you never wrote a proper one. Do not know where to start? Read my articles here. Round up some testimonials from your favorite clients. Through email, Facebook, Twitter, Google+ and more. Get new business cards. Had your business card design since the beginning of time. Why not make them look new, or check on your stock, update the information and order some new ones. Update your website. You should be doing this on a regular basis, because things always change. Update your services section, about you section and other pages you feel need some love.
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So this post is apart of the Building Up a Small Business series, however it takes a very different direction. Advertising comes in many shapes and forms (and don’t forget costs). The number one way to get seen is to have stunning visuals that pull the reader in and use action words to get them to call. For Adriano Lawn Care & Snow Removal I create flyers, and I print them off like a mad woman. If I hand out 200 flyers I usually get about ~10 call backs. I know this is a lower number, but 80% of those calls are clients that actually sign a seasonal contract. This makes them a potential customer for year round service and helps us spread by word of mouth. To get better coverage next season I will be paying for them to go in the local flyers. For my personal portfolio on the other hand, my main focus is social media. I use flyers and upload them to Facebook & Twitter. Instead of using flyers the traditional way another alternative is to use them like a graphic, provided you save them in the right format. The examples above are great to demonstrate […]
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