Many more developers and designers are added case studies to their portfolio’s on featured work. You see them almost everywhere. Some really long-winded and others simple with a lot of images. Personally I have been writing case studies and saving them as PDF’s to have available for download when my new portfolio design launches. Today I wanted to explain why I chose to hope on the boat and why case studies are important.
Case studies are more than just a page of examples with a five sentence paragraph. They describe your client, what the goals and objectives were at the beginning of the project, and how you went through the difficult and successful parts of the project. The review at the end is personally my favourite as it brings everything together and really show’s your potential client why you did what you did and what you think about those choices (and how you grew from them).
- Case studies focus on the customer, and can show other potential clients, why your previous ones chose you over others. Besides the website it can bring your project to life, in a way someone may not think when they view a regular portfolio. They also show how your services is used in various industries. It will remove the redundant email of what the plan is and why things do what they do.
- Case studies demonstrate success, and also your trials. It can be used as a tool to show your client that you are willing to continue to learn and face every challenge with a strong will power. It shows that as an individual you are responsible and independent, that you can work through issues sufficiently.
- You’ll learn a lot. This is your time to reflect about your work. If you are a freelancer it may often be the case that you do not really get to evaluate yourself, where you are going and how well you are currently doing. In an office setting there are yearly, monthly, or project by project reviews. This gives not only yourself a chance to reflect, but also your employer. But without the office there is really no one to check up on you, so that is for you to keep up with.
- Case studies allow the brands you work with to back you up. You should usually ask at the beginning of the project if you can write a case study. Scratch that not ask but rather let them know you desire to and see how their reaction goes. Most companies will not have an issue. When it is complete, show them and ask them what they think. Many of them will even give you a testimonial, showing that your word is proven by others. it is a nice way to show you appreciate their business, and that you know they appreciate and acknowledge your hard work.
What formats do people make case studies in? They put them on their blogs, PDF’s, videos, and info-graphs. It all depends on how you want to spread your message and also the type of project you are reviewing.
You can write them yourself or hire a professional. Personally I feel like it is better if I write them, as I went through the entire process, and am able to reflect better in writing than answering questions for someone else.
You should put your most recent case study in a visible place, and make it known that it is the most recent one. I will be displaying mine in a section on my home page which will lead the user to the gallery where they can view them all. For smaller one’s I will be posting them here on my blog. You can expect in a few weeks to see my sample and a download for you to write your own case studies. So as usual I leave you with a question.
Do you have case studies for your portfolio? In what format? Why?